From Product Management to Product Leadership


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From Product Management to Product Leadership: The Advanced Use Cases takes on the critical organization role of Product Management with forwards by product and service leaders Flint Brenton, Rodrigo Flores and Dan Cohen. Building upon Silicon Valley lessons in leading Product Management organizations, the book’s narrative reveals the hidden thinking that links business strategy to its successful execution.

I want to highlight my contributing authors:  Laurent Gharda, Justin Griffin, Bill Petro and Bill Erdman

Organized into 5 chapters, From Product Management to Product Leadership:  The Advanced Use Cases includes:  Advanced Thinking in Product Management, The Leadership Challenge in External Interactions, Leading with Technology and Channel Partners, Mergers and Acquisitions – The Product Angle and Product Portfolio Management, and How to Achieve Long Term Success. The reader will learn not one, but several experts in the field, as they recall successes, challenges, opportunities, and pitfalls they have experienced and witnessed in their collective experiences. From exploring business philosophy to gleaning pragmatic tips, readers will experience a novel approach along a journey into product leadership skills.

“Whether you’re a startup or a Fortune 500, the factors and circumstances that contribute to successful products are too numerous to quantify. Greene offers methods, philosophies, and thoughtful considerations – with a Silicon Valley twist – that guide would-be product leaders with real-world events and scenarios.” – David Coulter, CTO and Head of Product, SovLabs