Investment Trade-offs Between Go-To-Market and New Features

Imagine your most beloved Product Marketing leader arm–wrestling with your favorite Engineering leader. Does this really ever happen?  One of my most trusted leaders I have ever had the pleasure to work with once told me that you build products for the channels you plan to sell them through, optimizing the feature sets to provide customer…

Part 2 of 3: My Best Hacks at MIT – Still relevant in 2016

No, my buddies and I did not put the MIT fire department truck on the top of the dome.   One of the most infamous hacks when I was at MIT was the appearance of a balloon under the field at a Harvard University football game in 1982.  While none of my hacks (or hacks performed…

Can a Traditional On-Premise Product Morph to Multi-Tenant SaaS?

I have worked with enterprise software products that were either single tenant on-premise or were multi-tenant SaaS services.  There is no doubt in my mind that while many of us who have been in the industry 20+ year have worked with on-premise products, we became very comfortable with how to define, build, test, release, market,…